hummel x spized: Tradition meets customization
In July, hummel and spized publicly announced their partnership, bringing together the tradition of an established sports brand with the possibilities of fully customized teamwear. At launch, twelve selected hummel products are available: jerseys and shorts for women, men and children in handball and football. The characteristic hummel fit and iconic chevrons remain, while the visual design is entirely in the hands of each club.
For spized founder Robin Teppich, the collaboration is more than a classic partnership between two sports brands, as he explains in an interview. As a former professional handball player, he knows the importance of hummel in the sport from personal experience. At the same time, he sees the partnership with spized as an opportunity to make customized hummel products accessible to a target group that for a long time had to rely primarily on standard jerseys.