Six Pillars for the future: The Volunteer-Concept of the Turngemeinde Herford

The Turngemeinde Herford is setting new standards in club work with its forward-looking volunteer concept, “Vereinsheld 2025.” Through a holistic approach combining training, recognition, and youth development, the club demonstrates how sustainable volunteer development in sports can succeed.

Für ihr innovatives Ehrenamtskonzept wurde die Turngemeinde Herford mit dem „Großen Stern des Sports 2025“ in Gold ausgezeichnet Foto: BVR / DOSB

Turngemeinde Herford wins the “Großer Stern des Sports” 2025

Turngemeinde Herford of 1860 has achieved something many clubs can only dream of: At the end of January, TG was awarded the “Großer Stern des Sports 2025” in gold. “We are incredibly proud of what we have accomplished,” said Frederick Humcke in an interview with the spized Club Academy. The chairman of Turngemeinde sees the award as recognition for a “real tour de force” over the past year.


The award was not given for the club’s general work itself, but for the innovative volunteer concept “Vereinsheld 2025 – Our Future Is Volunteering,” which makes TG Herford a role model for other clubs. The aim of the concept is to recruit volunteers, support them in the long term, connect them, and provide them with qualifications. In doing so, TG pursues a holistic and sustainable approach, as Humcke explains: “If we succeed in ensuring that people remain committed throughout their lives, then our work has been worthwhile.”

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Six Pillars: TG Herford’s "Vereinsheld 2025"-Initiative

The core of the “Vereinsheld 2025” initiative consists of six interlinked pillars. At the center are qualification, further training, exchange, recognition, and genuine participation. A special flagship project is the sixth pillar: the NextGen scholarship for young volunteers aged 13 and above. The scholarship combines commitment and responsibility with tiered financial support.

1st Pillar: Heldentreffs – Promoting Participation and Exchange

The so-called “Heldentreffs” (Heroes’ Meetups) follow a participatory approach. At the monthly meetings, to which all volunteers are invited, they have the opportunity to actively help shape club-related topics such as “club development” and contribute their own ideas.

2nd Pillar: Heroes’ Academy – Systematically expanding qualification

With its Heldenakademie (Heroes’ Academy), TG Herford is pursuing a “qualification initiative.” The club is specifically investing in education and training opportunities for volunteers. Humcke explains: “We are deliberately trying to create opportunities so that training and continuing education courses offered by, for example, district sports associations and other institutions can take place here on site.” The goal is to have seminar instructors who are rooted within the club, “even if the courses are offered through external institutions.”


The program aims to bring a “broad range of qualifications” directly to the volunteers—whether as instructors, sports assistants, additional certifications, or coaching licenses for various sports. In this way, volunteers are given perspectives and opportunities to further their personal development and expand their own commitment.

3rd Pillar: "Impulse for Heroes" – Low-Threshold continuing education

With “Impulse für Helden” (Inspiration for Heroes), the club has created an additional learning program. Short seminar and workshop formats on key topics such as “Safety in Sports,” “Public Relations,” “Future Viability,” “First Aid Courses,” and “Prevention of Sexualized and Interpersonal Violence (PSIG)” are aimed at volunteers who wish to develop their skills in specific areas without completing extensive training programs.

4th Pillar: Helden Plus – Information campaign

“Helden Plus” is an information campaign designed to explain the various benefits available to volunteers, such as the volunteer card, which is regularly updated. At the beginning of this year, the volunteer card was also made available to instructors. With this card, volunteers can access discounted offers in culture, leisure, and everyday services—at public, non-profit, and private institutions. “Whenever we came across something relevant from which volunteers could benefit, we immediately shared the information,” Humcke explains.

5th Pillar: Applause for our Heroes – Making appreciation tangible

Appreciation is a central element of the “Vereinsheld” initiative. Events and seminars are deliberately designed so that the “heroes,” as TG refers to its volunteers, are visibly recognized. In addition to providing the right setting for the Impulse formats or Heldentreffs, the club distributed around 300 “Vereinsheld backpacks” to its volunteers—a small gesture that gave the project many faces. “We saw people carrying our project everywhere,” Humcke recalls.

For TG Herford, this appreciation is not a side note but a core principle: “Volunteering is the engine that keeps the entire club running. That’s why we have this concept.” 

The importance of volunteering is also reflected in the size and structure of the club. Around 3,500 members are currently organized in the specialized departments of TG Herford. However, for some time, the club has not measured itself by “absolute membership numbers”: “What matters to us is how many people we engage in Herford—whether through sponsorships in kindergartens, in all-day programs, or through informal sports offerings.” In this way, TG actually reaches far more than 3,500 people. To maintain this broad range of offerings, nearly 400 volunteers are active in the club, about 250 of whom work as instructors.

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6th Pillar: NextGen Heroes – Targeted support for the next generation

The club places special emphasis on supporting young volunteers. With the “NextGen Heroes” initiative, TG Herford specifically targets teenagers between 13 and 18 years old. “Volunteering cannot work without a new generation. If I want people to stay committed throughout their lives, I have to start with young people,” says Humcke.

The “NextGen Heroes” pillar combines qualifications, personal development, and financial support. Young people can complete trainings such as the instructor license, sports assistant, or club manager programs. Successful qualifications are rewarded by the club with tiered financial support of up to 750 euros. The plan is to award 100 scholarships over five years, which are also intended to support mobility in the long term. The ultimate goal is to finance a driver’s license for the young people. Until then, there is still a “very long way” to go: “But ultimately, every euro helps the young people.”

Another key reason why this scholarship is so close to TG Herford’s heart: Thanks to the club’s support, young people acquire soft skills and qualifications that can assist them in their future professional careers.

Six-Pillar-Concept aims to ensure long-term commitment

The club deliberately does not see the six-pillar concept as a rigid model, but as a dynamic process that must be continuously developed. “We said it only has an effect if we stick with it, maintaining our planning pace for at least 10–15 years. Otherwise, the impact eventually fades. Volunteer development is not something where you say, ‘I’ll implement a cool concept for one year, and then everything will be better.’”

And that is exactly what anyone who wants to copy the concept needs to hear: “What you need is patience and perseverance.” Although we have already achieved a lot, we are fully aware that people not only need to be recruited, but also retained.

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