spized is integrating Hummel into its product portfolio.

Strategic Cooperation: The Cologne-based sports apparel manufacturer is opening its processes to the Danish heritage brand Hummel – spized becomes the official partner for customized Hummel teamwear.

spized-hummel
spized-hummel

Cologne-based sportswear manufacturer spized is celebrating the next milestone in its growth story. The company is expanding its portfolio by adding a prominent partner: with immediate effect, the customization expert also offers individual sublimation products from hummel via its website. This brings spized a decisive step closer to achieving its vision: becoming the leading platform for customisable sports gear.

A Partnership That Delivers Added Value to the Market

For sports clubs, this alliance means access to an even broader range of Hummel products. In addition to Hummel’s own sublimation solution, spized now offers another way to combine Hummel’s heritage and trusted quality with fully customized designs. Within spized’s 3D configurator, complete creative freedom meets the iconic Hummel chevrons.

“Through this partnership, we are bringing together the best of both worlds,” explains Ansgar Pfeifenbring, COO of spized. “Hummel contributes the strength and recognition of a global brand, while we provide our expertise in mass customization. In the end, the real winners are those who matter most to both Hummel and us: the clubs.”

A Seal of Quality for Cologne’s Innovative Strength

The fact that a global brand like Hummel—trusted by amateur and professional sports clubs alike for decades—has chosen to partner with spized is a significant vote of confidence. “It is an honor that Hummel places its trust in us and in our technical solutions. This partnership demonstrates that our configurator operates at the same level as those of global industry leaders,” Pfeifenbring adds.

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At launch, 12 selected products have been integrated into the 3D configurator. Clubs can choose from jerseys and shorts for women, men, and children in handball and football, and fully customize their appearance to match their club’s unique identity. The fit and quality remain unmistakably Hummel, while the design reflects 100% club identity thanks to spized.

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