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How many sponsors are allowed on a football shirt?
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How many sponsors are allowed on a football shirt?

Have you found a sponsor and want to know whether they are allowed on the football shirt? In this article, we explain how many sponsors are allowed on a football shirt.

spized | Football
April 9, 2024 |
athletes with jerseys
Whats’ on this page
1. Shirt advertising in football
2. How many advertising partners are permitted for a club?
3. General principles for advertising on the football shirt
4. Advertising on football shirts is subject to authorisation
5. Shirt sponsorship in amateur football: how it can work!
Design soccer jersey

Shirt advertising in football

Shirt advertising is generally permitted in football, even at amateur level. The front of the jersey and the sleeves in the upper arm area are intended as advertising spaces. With the exception of advertising for the sporting goods manufacturer, advertising on other parts of the match kit is only permitted if it is a uniform sponsorship measure of the league organisation or the association.

How many advertising partners are permitted for a club?

In principle, each club can have its own advertising partner for the official competitions for each team. The sponsoring partner may advertise a maximum of two of its products or two of its symbols in a match year. The advertising space on the front of the jersey may not exceed 200 cm² and only one product may be advertised per match. Advertising on the shirt sleeves is generally only permitted in the common interest of the league or association. The maximum advertising space here is 100 cm².

General principles for advertising on the football shirt

The following principles apply to any advertising space on football shirts: 

Advertising must not violate general sports principles with regard to ethics and morals.
Tobacco products and their distributors and manufacturers are prohibited on football shirts.
Advertising with high-proof alcohol is also prohibited. 
Sponsorship or advertising for political groups or with political statements is also not permitted. 
For youth teams, advertising for gambling, sports betting and alcohol is also prohibited. 

Would you like to see if the sponsor's logo looks good on your jersey? At spized, you can design your club jerseys yourself so that your advertising partner is shown to its best advantage.

Advertising on football shirts is subject to authorisation

Advertising on football shirts is subject to authorisation for all teams participating in match operations. In order to obtain authorisation for shirt advertising, you must complete an application form at the start of the season. This can be found for the Football Association Mittelrhein (FVM) at www.fvm.de under "Service / Downloads" [l1]. At senior level, a fee is charged for the authorisation procedure, the amount of which depends on the division to which the team belongs and is as follows:

  • District league A, B, C or D: 20,00 Euro 
  • District league: 30,00 Euro State league: 40,00 Euro 
  • Middle Rhine League: 50,00 Euro 
  • Regional league: 100,00 Euro

Although jersey advertising for junior matches is subject to authorisation, it is free of charge. The authorisation procedure serves to take into account the general regulations of the DFB (German Football Association) described above. In general, authorisation is granted for the duration of a full season. In addition, the advertising partner must be entered in the corresponding section of the match report sheet for each match. An area is activated in the electronic match report for this purpose, which saves entries on request and adopts them for subsequent matches. The association can punish any offences involving unauthorised or generally inadmissible jersey advertising with severe fines. 
Incidentally, the details of permitted and unauthorised advertising on football shirts can vary within the football associations. You can find detailed information in the respective statutes and regulations of the relevant associations.

Shirt sponsorship in amateur football: how it can work!

Many clubs are looking for sponsors and are wondering what the right strategy is for a small or medium-sized club. How do you get sponsors on board? And which jersey print is best suited for sponsor logos? In our article "Shirt sponsorship - how it works", we provide detailed insights into sponsorship strategies, shirt printing information and general regulations. Take a look at the article and let it inspire you for your football club.

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#sport | #management | #clubaccount | #associationaccount | #finance
Opening an association account - how useful is it?
Payments are made in the association, and this is unavoidable. Should a separate association account be used for this, or can payment transactions also be handled with a private account? How useful is a club account and what costs are involved? In this article, we give you an overview of what is important.
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The Tour de France 2024: New Era, New Jerseys – A Tradition Shaping Jerseys
#tour de france | #race | #Classification Jersey | #cycling
The Tour de France 2024: New Era, New Jerseys – A Tradition Shaping Jerseys
The Tour de France is more than just a bicycle race – it is a symbol of endurance, teamwork, and indomitable sportsmanship. A crucial part of this heritage is the jerseys of the professional teams and the historic classification jerseys that define the race.
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Fancy cycling jerseys - how to become an eye-catcher
#Tour de France | #Cycling | #Leader's Jerseys | #cycling jerseys
Fancy cycling jerseys - how to become an eye-catcher
It's summer, the temperatures are rising and we're all seeing more and more people out and about on their road bikes. Are you one of them and wondering what the cycling jersey trends will be in 2024? Then you've come to the right place.
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Spized x European Championship
#EURO | #football | #company event | #France | #Germany
Spized x European Championship
As a sporting goods manufacturer with lots of sports-loving employees, the European Football Championship in our own country was of course a must. Whether at the German, French or English matches, at least one spized employee almost always had a reason to cheer.
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Pink jerseys: colour of the future or marketing gimmick?
#Jersey | #Basketabll | #pink jersey | #football | #pink
Pink jerseys: colour of the future or marketing gimmick?
When you think of football shirts, bright colours such as red, blue or yellow usually spring to mind. But recently, one colour has been shaking up the football world: pink! Find out what it's all about in this article.
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Funny sports sayings: 53 funny sayings for sports fans
#funny quote | #funny interview | #funny saying | #football saying | #basketball saying
Funny sports sayings: 53 funny sayings for sports fans
Are you looking for funny sayings from the world of sport? We are delighted to present you with the funniest sports sayings in this article.
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Flex printing: what exactly is it?
#flex print | #jersey flocking | #printing process | #sublimation printing | #flocking printing
Flex printing: what exactly is it?
Would you like to know more about the flex printing process? In this article, we explain the advantages and disadvantages of this well-known printing process.
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What needs to be considered during the cash audit
#finance | #cash audit | #club manager | #Budget planning
What needs to be considered during the cash audit
What does a cash auditor actually do in a club? In this article, we explain the voluntary cash audit in club life.
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New to the club board? With these skills you convince
#Team-Manager | #skills | #club mangement | #club board | #voluntary
New to the club board? With these skills you convince
Would you like to know what makes a good sports club board member and what their responsibilities are? We spoke to a board member and show you what skills are important.
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Careers in eSports: How you can master your career entry into the eSports scenev
#professions | #eSport | #pro gamer | #e-sport career | #esport-professions
Careers in eSports: How you can master your career entry into the eSports scenev
Would you like to achieve something professionally in eSports and really take off? I'm Björn, team manager of the Angry Titans, and I'd be happy to give you some tips and tricks to gain a foothold in the eSports industry.
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Corporate Runs in Germany 2024
#company runs | #run | #jogging | #training | #marathon
Corporate Runs in Germany 2024
There are company runs in almost every city. Both small towns and large metropolises organise different running competitions. There are also many company runs in 2024. In our running calendar you will find a detailed overview of all company runs in 2024.
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Funny gamer names: 170 funny names for your gaming profile
#E-sport | #gaming | #fifa | #gamer name | #funny
Funny gamer names: 170 funny names for your gaming profile
Do you like gaming and are still looking for the right nickname? Here you will find 170 funny gamer names.
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Funny player names: 150 funny names for your jersey
#funny | #player | #names | #football | #jersey
Funny player names: 150 funny names for your jersey
Are you looking for funny player names for you and your team? Whether you're a hobby team or an ambitious sports team: In these lists, you'll get your money's worth when it comes to funny player names.
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7 tips to get more young people involved in your club
#youth | #club+ | #engagement | #tips | #tricks
7 tips to get more young people involved in your club
It's simply fun and fulfilling to be involved in an organisation. Of course, it can also be challenging. Everyone who volunteers in a club knows this. However, children, teenagers and young adults are supposedly more difficult to motivate than they were a few years ago in times when there are so many different leisure activities to choose from. We therefore give you seven practical tips to help you find more young people for your club and increase the commitment of younger people.
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Budget planning as a success factor: How your club benefits from good budget planning
#budget | #club | #sports | #money | #clubworld
Budget planning as a success factor: How your club benefits from good budget planning
How does professional budget planning work in a club? Read this article to find out how your organisation can benefit from good financial planning.
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Volunteering is changing - how to make it fit for the future
#ehrenamt | #spized | #changes | #clubs | #sports
Volunteering is changing - how to make it fit for the future
There are more than 86,000 registered sports clubs in Germany. They make it possible for people in Germany to play sport, socialise with others, get help or make friends. To make this possible, most club members work on a voluntary basis. However, voluntary work is changing. To ensure that you continue to find volunteers for your club, you should be aware of what distinguishes the "old" from the "new" volunteering.
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4 Examples of strength training in handball and other ball sports
#strength | #training | #handball | #basketball | #volleyball
4 Examples of strength training in handball and other ball sports
The influence of strength training for ball sports is often underestimated. But there is a lot of potential here. We'll show you how you can approach strength training in handball and give you more examples of effective strength training for other sports such as badminton and basketball.
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Save time and money on voluntary work with streamlined processes and automation
#clubwork | #time | #money | #save
Save time and money on voluntary work with streamlined processes and automation
Every club is dependent on volunteers, otherwise the entire club life, the organisation of the club or the implementation of training or events would not work. However, time and money are also scarce commodities in voluntary work. This makes it all the more important that you organise your voluntary work more efficiently. We will show you how automation and process optimisation can help.
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3 steps to successful knowledge transfer for succession in voluntary work
#Volunteering | #volunteer work | #clubs | #club knowledge
3 steps to successful knowledge transfer for succession in voluntary work
A committed club member is leaving and you want to know how best to organise their succession without losing the knowledge in your club? In this article, the club strategists guide you in 3 steps to successful knowledge transfer in voluntary work.
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Explosive strength - everything you need to know
#explosive strength | #speed strenght | #training | #sports | #gym
Explosive strength - everything you need to know
Whenever fast movements, quick actions or changes of direction are required in sport, explosive strength is needed. But how can explosive strength be trained? We show you how in this guide.
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Jersey flock comes off: what you can do about it
#jersey | #jerseyflock | #comesoff | #tricks | #spized
Jersey flock comes off: what you can do about it
Is your jersey flock coming off? In this article, we show you what you can do about it and how the jersey flock lasts longer.
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Washing jerseys: What you should keep in mind
#washing | #jersey | #flocking | #sublimation | #tips
Washing jerseys: What you should keep in mind
If you're an athlete, you need to wash your jerseys regularly. Read the article below to find out what you should consider when washing flocked jerseys.
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Jersey with or without flock? Which is better?
#jersey | #flock | #tips | #advice | #spizedblog
Jersey with or without flock? Which is better?
You have a jersey and don't know yet whether it is better with or without flocking? In this article, we will tell you in detail about jersey flocking.
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Have your jersey flocked: Where to find it
#jersey | #flock | #print | #tips
Have your jersey flocked: Where to find it
You need a new team jersey and don't know where to get it flocked? In this article we'll explain where you can have the jersey flocked.
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Costs for jersey flocking
#jersey | #kit | #flocking | #jersey sets | #teams
Costs for jersey flocking
You want a new and individual kit for your club or team? Then you definitely want to know what the costs are for kit flocking. In this article we tell you everything about the topic.
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Train maximum strength - this is how it works
#strength | #maximum strength | #training | #tips
Train maximum strength - this is how it works
Maximum strength is an important factor that can also positively influence the training of other strength skills such as speed. We therefore show you how you can train your maximum strength and what is important.
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Strength endurance training - here's how you go about it
#endurance | #tipps | #training | #strength
Strength endurance training - here's how you go about it
In many sports, a rather small part of the musculature is used very intensively for a short period of time. Strength endurance training helps to achieve high performance within these small time units. In this article you will learn what is important.
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Costs for jersey flocking
#jersey | #flock | #costs | #print | #sublimation
Costs for jersey flocking
You want to have jerseys flocked and need a rough idea of the costs involved? This article will tell you more about the topic.
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Search and find a sponsor - Guide for clubs and athletes
Search and find a sponsor - Guide for clubs and athletes
Sponsors are very important for clubs, but also for individual athletes in the professional sector. With their support, training equipment can be financed. But many don't even start looking for sponsors because they don't know how to go about it. In our guide, we show you together with sponsoring expert Mona Schwarzkopf how you can effectively look for sponsors and what you should bear in mind.
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This is how long jersey flocking takes
#jersey | #flock | #printing | #duration | #jerseyflock
This is how long jersey flocking takes
How long does it actually take to have a jersey flocked? In this article we tell you how long you have to wait for your jersey to be flocked.
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MTB accessories - what you really need
#mtb | #mountainbike | #accessories | #helmet | #jersey
MTB accessories - what you really need
You have just bought a bike and are wondering which MTB accessories you need? Or are you already a mountain biker and want to optimise your MTB accessories? No matter where you are as a mountain biker: The selection of MTB accessories is huge. Even experienced bikers can quickly lose the overview. Here you can find out which MTB accessories are really important.
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Your 10K training plan - how to run your first 10K in 16 weeks
#running | #training | #plan | #10km | #beginner
Your 10K training plan - how to run your first 10K in 16 weeks
Are you a beginner runner looking for a training plan for your first 10 km run? Then we have something for you. Experienced long-distance runner Anna Gehring advised us on this article and gave us practical tips on training for the first 10 kilometres. The 16-week training plan was developed by her based on her own experience.
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Your half marathon training plan - how to get fit for the half marathon in 16 weeks
#halfmarathon | #training | #trainingplan | #running | #jogging
Your half marathon training plan - how to get fit for the half marathon in 16 weeks
Have you been running for a while and now want to run a half marathon for the first time or improve your skills? Then we have something for you. Together with running expert Anna Gehring, an experienced long-distance runner, we have developed the perfect half marathon training plan. This will prepare you for the first 21 kilometres in 16 weeks.
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Your marathon training plan - get fit for the running classic in 16 weeks
#marathon | #training | #jogging | #16weeks | #sports
Your marathon training plan - get fit for the running classic in 16 weeks
Whether Berlin, New York or Paris, a marathon is the biggest goal for many runners. Especially before the first marathon, nobody wants to do anything wrong. Together with our running expert Anna Gehring, we have developed a perfect marathon training plan for you. You can download it from us free of charge.
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Running equipment - this is what you really need
#running | #jogging | #equipment | #shoes | #jersey
Running equipment - this is what you really need
You want to start running and don't know what running equipment you really need? Especially due to advertising, influencers & co., newbies in running are often faced with many questions. That's why our running expert Anna Gehring will help you and show you which running gear is really necessary and what you should look out for when choosing. As the German student champion over 10,000 metres and an experienced cross-country and long-distance runner, she can give you valuable tips.
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Jogging and regeneration - that's what matters
#running | #jogging | #regeneration | #recovery | #sports
Jogging and regeneration - that's what matters
The best running training is only half as effective if your body can't regenerate in between. Our running expert Anna Gehring explains here how jogging and regeneration work together and what you should pay attention to. As the German student champion over 10,000 metres and an experienced cross-country and long-distance runner, she can give you valuable recommendations on regeneration in running.
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Running training in everyday life: This is how you manage to train despite work, family or university
Running training in everyday life: This is how you manage to train despite work, family or university
If you exercise regularly, you can not only increase your performance and best times. In fact, running can improve your quality of life and protect you from cardiovascular diseases, obesity or diabetes. All too often there always seems to be too little time for jogging alongside work and family. But that need not be. We'll show you how you can integrate your running training into everyday life, even in a stressful job.
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Rugby rules
#rugby | #rules | #simple | #for | #you
Rugby rules
In rugby, two teams compete against each other, trying to carry or kick an egg-shaped ball into the opponent's half. But what exactly are the rules of rugby? This article explains the rules of rugby in simple terms.
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Nutrition for runners - everything you need to know about it
#running | #jogging | #food | #eat | #drink
Nutrition for runners - everything you need to know about it
What is the right nutrition for running? When should I eat best as a runner? And what should I eat? In this article, together with the German long-distance runner Anna Gehring, we show you everything you need to know about the right nutrition for runners and give you valuable tips. Our tips are suitable for beginners as well as for those of you who are already training for the next marathon.
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Hockey rules - how hockey works outdoors and indoors
#hockey | #fieldhockey | #rules | #facts | #more
Hockey rules - how hockey works outdoors and indoors
Hockey, also known as hockey, is a team sport that is particularly popular in Central Europe and Australia. In this article, we will tell you about the rules of hockey and explain in detail how this popular sport works.
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Strength training for runners - tips, stability exercises and more
#strength | #training | #running | #jogging | #tips
Strength training for runners - tips, stability exercises and more
Many runners think of strength training as pumping in the gym. But strength training is actually indispensable for runners, because on the one hand you can prevent injuries effectively and on the other hand you can optimise your running style. Here we show you why strength training and running belong together, which muscle groups you should train and provide practical exercises that you can integrate into your training plan.
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Improve your running style - how to find your perfect running technique
#running | #jogging | #improve | #running | #style
Improve your running style - how to find your perfect running technique
If you run regularly, you don't just want to run more kilometres at a time, you also want to work on the "right" running technique. We show you how to improve your running style and explain in detail the benefits of an optimised running style.
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Running Training - Advanced Training Planning
#jogging | #running | #training | #advanced | #plan
Running Training - Advanced Training Planning
Do you run often and are you ambitious? Then you should think about how you plan your running training. VO2 max and goal-oriented training methods play an important role. You should also learn more about your metabolism beforehand. We have compiled all the most important basics about advanced running training for you here.
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