Making volunteer work in sports clubs visible: the idea behind “Volunteering in the Spotlight”
Anyone scrolling through the social media channels of many sports clubs will see match reports, results, announcements, or social media trends. But what truly keeps clubs running often remains in the background: the people who volunteer their time, energy, and passion. And they do so alongside their families and jobs. Public recognition for this? Rarely any.
TSV Schafhausen, a multi-sport club with around 900 members, has changed that. With its Instagram series “Volunteering in the Spotlight,” the club deliberately puts the focus on the people without whom nothing would work: volunteers, organizers, and supporters working behind the scenes.