For the 2026 Football World Cup, three Cologne-based brands are joining forces: spized, the customisable sportswear brand for grassroots sports; the Gaffel Kölsch brewery; and the Kölschbar, which serves as the physical anchor point for the campaign. The result of this collaboration is a limited-edition spized World Cup shirt, which the Kölschbar staff will wear throughout the entire tournament.
"Our aim is to provide grassroots sports with what is standard in professional sports – customised kits for memorable team moments. Naturally, this sense of community also comes alive during public screenings," says Robin Teppich, CEO and founder of spized. The former professional handball player further explains: "That’s why we wanted to design a unique fan shirt for the World Cup that is deeply rooted in our hometown, alongside partners that belong to Cologne just as much as we do."